TikTok is introducing a updated setting that permits them to lessen the volume of AI-made media appearing in their streams. This initiative comes as the service revealed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
This change is being tested over the following weeks before a global release. This development aligns with a surge in AI content, fueled by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing content creators on a competing service primarily display content made by AI. A significant portion of this content is considered mass-produced AI material, a term for substandard, factory-style content that is typically illogical or dreamlike.
Based on user feedback that a lot of users enjoy content produced via AI tools, including digital art to educational videos, and we want to give people the option to see more or less of that, based on their own choices,” said a company executive.
Volume and Proportions
TikTok disclosed that there are presently 1.3bn videos on its app labeled as AI-generated. In total, more than 100 million media items are added to the app every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Members will be capable of reduce or increase the level of artificial media they view by accessing the topic control feature in the platform and picking AI-made media. Other topics that can already be controlled under the filter encompass news, fashion, aesthetics, and movement.
Platform Guidelines
TikTok’s policies mandate content makers to label “realistic” AI-generated content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.
Additionally, the platform will from now on add an “AI-made” watermark to content produced via its own AI tools, or flagged by an cross-platform project for recognizing artificial media. This step is aimed to help prevent users from seeking to circumvent the tagging system.
Responsible AI Funding
The company is also introducing a $2m awareness program for professionals and institutions to produce informative material about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has supported its content review process, amid discussion over intentions to cut jobs for a large number of safety staff in the United Kingdom. TikTok is expected to cut a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive clarified that human moderation would remain essential, but automated tools can safeguard staff by removing the most harmful content before it has to be seen by staff. The platform reported a significant reduction in disturbing and violent content handled by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is making a difference operate efficiently.”
